STR Certification in Hotel Industry Analytics (CHIA) Training Session and Train the Trainer Workshop

Conducted by the STR SHARE Center prior to the HDC 2019 Conference   

Tuesday and Wednesday, August 13th and 14th, 2019 at STR Corporate Headquarters


You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop.  The session will be held on August 13th (full day) and August 14th (half day) 2019 at the STR office in Hendersonville, TN. 

Please note: The CHIA Training is an STR event and has a separate registration process. 

The Certification in Hotel Industry Analytics (CHIA)

The “Certification in Hotel Industry Analytics” is offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE.  Over 16,000 CHIA certifications have been granted since the certification was launched in 2011.  The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation.  This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry.

Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and make strategic inferences based upon that analysis.  CHIA Certification also confirms a comprehensive understanding of benchmarking and performance reports.   After attending the workshop, participants will have the opportunity to take the certification exam.  Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes.


The CHIA Workshop

During this session we will review:

  •         Hotel Industry Analytical Foundations
  •         Hotel Math Fundamentals, the metrics used by the Hotel Industry
  •       Property Level Benchmarking
  •        Hotel Industry Performance Reports

All training materials and the workshop agenda will be sent to attendees in advance.  This session also prepares instructors to be able to present CHIA training at their own schools.  A more detailed content outline is available upon request.


Workshop cost and registration information

Industry professionals – The workshop is $695, including the certification fee (the discounted cost for AHLA members is $645).  Register by emailing

Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools.  If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership.  Register by emailing

Students – The workshop is $150, including the certification.  Prior arrangements must be made with a qualified faculty member at your school to proctor the exam following the workshop.  Register by emailing


Session Location and Additional Details

The session will be conducted at STR’s Hendersonville office, located at 735 East Main Street, Hendersonville, TN 37075.  The room location is the STR Training center, which will open at 8:30 am both days. Tuesday’s class will be from 9:00 am to 5:00 pm, and Wednesday will be from 9:00 am to 12:00 pm.  The dress code is casual. 

We hope you can join us for an educational and enjoyable experience.  Space is limited, so we encourage you to reserve your seat soon.  Please email with any questions.



About the STR SHARE Center

The STR SHARE (Supporting Hotel-related Academic Research and Education) Center supports schools around the globe by providing large volumes of hotel and tourism data, as well as related resources to professors and students for research, student projects and use in the classroom. The SHARE Center's objective is to help improve the quality and increase the industry relevance of hospitality and tourism research and education. Launched in 2011, there are nearly 700 member schools from 70 countries.


STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights.  Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.   For more information, please visit



About the American Hotel & Lodging Educational Institute (AHLEI)

The American Hotel & Lodging Educational Institute (AHLEI) was founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies.   AHLEI is the global leader in hospitality training and hotel management certifications and offers online learning and courses with textbooks and digital material to enhance the hospitality learning experience. AHLEI’s programs are all recognized by the American Hotel & Lodging Association (AH&LA) and conform to the best practices in the hotel and lodging industry.  For more information, please visit



About the International Council on Hotel, Restaurant and Institutional Education (ICHRIE)

International CHRIE (ICHRIE), a non-profit professional association, provides programs and services to continually improve the quality of global education, research, service and business operations in the hospitality and tourism industry.  ICHRIE, an inclusive, collegial association, values creative, ethical and progressive action and improvement of global hospitality and tourism education and research.  For more information, please visit