2013 Conference Agenda

Revenue Managers are frequently asked to explain perceived variances in the data on STR Reports, and do not always have the answers. We will present the numbers behind the reports that will help the STR report users answer these questions. Methodology will be explained for how we calculate leap year, comp sets when one or more hotels do not report, model census for a market or market tract based on sample, and other non-normal scenarios.

Behind the analysis of every STAR Report is a comp set. The most important decision to be made is which hotels you include as their performance becomes the benchmark against which you are measured. During this session, we will look through your comp set, the hotels who have chosen you to be in their comp set, and some comp set analytics that can help you decide if it is time to revise your own.

Attendee deliverables: Reverse Comp Set, Comp Set Grade and RPM for attendee’s property

Now that you have all this data, what do you do with it? Where are the numbers that most help in developing strategy and identifying both opportunity and risk? How do you interpret Rank and change in Rank and use that to describe your relative position to the comp set. We will focus on DOW, Segmentation, and particular attention to the new Combined Summary tabs. You will finish this session with the ability to pick up the STAR Report for any hotel and immediately be able to identify areas of opportunity, areas of risk, and be able to set a framework for a strategy to effect the performance

Attendee deliverables: Full weekly and monthly STAR Reports with all tabs for the attendee’s property

Over the past few years STR has released some new specialized products that will bring the level of analysis on performance up to a new level. There are business questions that we all must answer but determining where to look can be difficult. During this fast session you will receive a quick overview of a number of analytic solutions that we have available. We will review the brand new Pulse Report, Bandwidth with Segmentation, F&B STAR, and HOST Almanac changes.

Attendee deliverables: Bandwidth with Segmentation and Pulse Report for attendee’s property, and F&B Report sample

After a day of reviewing your own data, you will have a good sense of where your opportunity lies. We will have our experts on hand to answer individual questions, or, if you feel you have a more complex set of issues, we will set up a complimentary 20 minute phone consultation to dig into your hotel’s data.