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  • Regular registration rate now available.

    $845 rate expires 7/21/2015
  • 91% of past conference attendees would recommend HDC.*

    *According to the 2014 post-conference survey
  • Sell out expected! 

    Book today to guarantee your spot!

Agenda

We are continuing  to develop the 2015 Hotel Data Conference program. Check back often for updates. 

Day 1 August 4, 2015

  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required Show details
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
    Presenters:  
    Chris Crenshaw, Vice President, Strategic Development, STR
    Veronica Andrews, Director, Active Data, STR
  • 5:30 PM - 7:00 PM

    Pre-Conference Networking Reception hosted by Revcaster Show details
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 5, 2015

  • 7:15 AM - 8:15 AM

    Breakfast hosted by Vantage Hospitality Group
     
  • 8:15 AM - 9:00 AM

    Setting the stage: A complete overview Show details
    General
    Legends D through G
     
    The 7th Annual Hotel Data Conference’s opening act involves a deep dive into the overall economy and the performance of the hotel industry that will set the stage for the all other discussions held during the next two days.
    Presenters:  
    Steve Hennis, Director, STR Analytics
    Adam Sacks, President, Tourism Economics
  • 9:00 AM - 10:00 AM

    Hitting the high notes: An industry on the move Show details
    General
    Legends D through G
     
    The industry leaders on this panel might not actually sing, but they’ll certainly have plenty of things to say about the state of the industry. Using the economic and hotel industry overviews as a backdrop, panelists will delve into the issues of the day in a way that’s unique to C-Suite leaders: by being direct, open and informative. Don’t miss this session to hear many opinions, including about how long this cycle lasts, what the industry can expect around the corner, the role of revenue management in a company’s success, how technology is impacting hotels and more.
    Moderator:  
    Jeff Higley, VP, Digital Media & Communications/Editorial Director, Hotel News Now
    Panelist:  
    Thomas Corcoran, Felcor Lodging Trust
  • 10:15 AM - 10:45 AM

    Networking Break
    Sponsor Area
     
  • 10:45 AM - 12:00 PM

    The revenue management revolution Show details
    Panel
    Legends A
     
    Will the convergence of revenue management, marketing and sales result in a collision, or is it smooth sailing? How these departments work together in a real-world setting often means the difference between success and failure for a hotel. Knowing when to disagree and when to join forces is essential for profitability.
    Panelists:  
    Nicole Young, sbe
    Tom Faust, Omni Hotels & Resorts
  • 10:45 AM - 12:00 PM

    The growing pace of development and renovations Show details
    Panel
    Legends B
     
    The construction and renovation landscape is heating up. What are the realities of the supply equation on your street corner? Moving fast on projects to expedite construction and limiting guest displacement during renovations are essential to take advantage of whatever time remains in this cycle.
    Panelist:  
  • 10:45 AM - 12:00 PM

    Independent insights Show details
    Panel
    Legends C
     
    You’ve made the choice to go brand-free, and you’re not alone! Hear how to tap into tools that will leverage your hotel’s presence in your community and in the distribution game. Discover operations and technology best practices that will streamline your staffing and save money. And network with like-minded hoteliers who all have independent success stories—and challenges—to share.
    Panelist:  
    Samuel Trotter, Boutique Hospitality Management
  • 10:45 AM - 11:35 AM

    Beyond the top 25 Show details
    Extended Session
    Music Row 5
     
    Is RevPAR roaring in Reno? Are rates rising in Raleigh? What’s the occupancy in Oshkosh? This extended session will take a closer look at how secondary and tertiary U.S. markets outside the Top 25 are performing.
    Presenter:  
    Steve Hood, SVP, Research, STR
  • 10:45 AM - 11:15 AM

    The accelerating pipeline: Speed trap or wide open? Show details
    Presentation
    Music Row 2
     
    The U.S. pipeline experienced 47 consecutive months of sub-1% growth during the economic cycle, and those conditions might be in the rearview mirror for good. Or are they? The data shared during this session will give a clear indication of whether the industry should secure its safety belt for a bumpy road ahead or if it can expect more good times.
  • 10:45 AM - 11:15 AM

    Data 101: Digesting the alphabet soup Show details
    Presentation
    Music Row 3
     
    Designed for the conference newbie and those who want a refresher, this session will go through a quick overview of the metrics that will be heard throughout the conference. What do performance metrics such as occupancy, ADR and RevPAR mean, and how does STR calculate them? We’ll peel back the layers to help attendees better understand how terms such as “market,” “tract,” “scale” and “class” are defined. Plus, we’ll explore the relationship between “supply and “demand” as well as other key measurements so attendees will feel prepared for the rest of the conference.
    Presenter:  
    Chris Crenshaw, Vice President, Strategic Development, STR
  • 11:30 AM - 12:00 PM

    Weighing in on the chain scales Show details
    Presentation
    Music Row 3
     
    Delivering on guest expectations often means knowing how different levels of hotels are performing. Join this session for a historical performance overview of STR chain scales as well as what to expect in the future.
    Presenter:  
    Bobby Bowers, SVP, Operations, STR
  • 12:00 PM - 12:45 PM

    Lunch on August 5, 2015
     
  • 1:45 PM - 2:15 PM

    Refining your comp set Show details
    Presentation
    Music Row 3
     
    Benchmarking starts with a quality comp set and includes knowing how often to evaluate the composition of that group. This session will show how to identify strengths and weaknesses while statistically grading your comp set.
    Presenter:  
    Alison Hoyt, Senior Project Manager, STR Analytics
  • 1:45 PM - 2:35 PM

    The outside influencers Show details
    Extended Session
    Music Row 5
     
    How are oil prices, manufacturing, housing and other major economic indicators influencing the U.S. hotel industry? In this session we’ll delve into these outside influences, plus lesser-known data sets, to analyze what impact they have on hotel performance today and moving forward.
    Presenter:  
    Chad Church, Vice President, Operations, STR
  • 1:45 PM - 3:00 PM

    Follow the money: What are the deal makers doing? Show details
    Panel
    Legends B
     
    There is a lot of money chasing deals, but exactly what shape are investments taking? This session will examine the deal-making side of the industry, including M&A trends, EB-5 financing and more.
    Panelist:  
    Kate Henriksen, RLJ Lodging Trust
  • 1:45 PM - 3:00 PM

    The changing faces of group business Show details
    Panel
    Legends C
     
    What you’ll learn: Shorter booking windows. Streamlined meetings. Different spend levels. Group business is changing, and hoteliers must keep up if they want to capitalize on the different types of groups that book space in their hotels.
  • 1:45 PM - 2:15 PM

    The industries driving hotel demand Show details
    Presentation
    Music Row 2
     
    The hotel industry is highly reliant on the success of other industries to drive demand, particularly for corporate and group business. High-tech, oil & gas, and manufacturing have led the economic recovery, and the impact on their respective hotel markets is evident. We’ll investigate the industries driving hotel performance in markets throughout the U.S. and how the volatility of those industries could impact the future success of the hotel industry.
    Presenter:  
    Steve Hennis, Director, STR Analytics
  • 1:45 PM - 3:00 PM

    Disrupting the disruptors (interactive session) Show details
    Panel
    Legends A
     
    Join us for a new twist at HDC: This interactive town hall session puts three presenters in the spotlight as they address some of the industry’s most influential topics. STR’s Jan Freitag will lead a frank discussion involving presenters and attendees to help them better understand how these hot buttons will affect their businesses in the short and long term.
  • 2:30 PM - 3:00 PM

    Making the grade: Top 25 Markets Show details
    Presentation
    Music Row 3
     
    With record levels of performance occurring throughout our industry, understanding how the Top 25 Markets (as a group and individually), have contributed to overall industry performance will be insightful. In addition to grading each of the Top 25 Markets, session attendees will explore: segmentation mix, supply implications, “gap” (peak to current) analysis, and what the future might hold for these markets through forecasting.
    Presenter:  
    Brad Garner, SVP, Client Services and Relationships, STR
  • 3:00 PM - 3:30 PM

    Networking Break
    Sponsor Area
     
  • 3:30 PM - 4:45 PM

    Guest loyalty: Fact or fiction? Show details
    Panel
    Legends C
     
    “Experience” is the name of the game as hotels move into the Customization Age. Understanding what the guests want and need allow them to reward you with their loyalty. It’s not all about points, and it’s not all about age—and panelists in this session will debate whether loyalty programs are just another “brand” in the stable to grow your audience or if they’re the end all, be all.
  • 3:30 PM - 4:00 PM

    Weighing in on the chain scales Show details
    Presentation
    Music Row 3
     
    Delivering on guest expectations often means knowing how different levels of hotels are performing. Join this session for a historical performance overview of STR chain scales as well as what to expect in the future.
    Presenter:  
    Bobby Bowers, SVP, Operations, STR
  • 3:30 PM - 4:00 PM

    Development spotlight: Where to build? Show details
    Presentation
    Music Row 2
     
    As building new hotels becomes more viable, we’ll look at markets and submarkets in position to best absorb new supply. Which markets are experiencing the best demand growth, and which have historically controlled new supply with the least impact? We’ll show you.
    Presenter:  
    Carter Wilson, Director, STR Analytics
  • 3:30 PM - 4:45 PM

    Forecasting fundamentals Show details
    Panel
    Legends B
     
    Attendees will hear about the essential steps needed to create an on-target forecast, including how to identify, develop and implement processes that create effective forecasts. Topics of discussion will include what forecasts you should pay the most attention to, what are the most important elements in a forecast and more.
    Panelists:  
    Brian Tkac, Hostmark Hospitality Group
    Monica Xuereb, Loews Hotels & Resorts
  • 3:30 PM - 4:30 PM

    Completing the destination data puzzle Show details
    Extended Session
    Music 5
     
    Building on the success of the Destination Boot Camps held during past HDCs, this advanced session will explore a number of topics essential to a destination marketing organization’s success, including: how to build your research tactics; keys to benchmarking against other destinations; and what sporting events can mean to a market. The session also will include a panel discussion addressing the dynamics of new hotel supply and how DMOs, meeting planners and hotel owners can meet their own objectives while looking out for a market’s best interests.
    Presenter:  
    Brittany Baldwin, Director of Business Development, Destinations, STR
  • 3:30 PM - 4:45 PM

    Failure is an option—as long as you learn from it (interactive session) Show details
    Panel
    Legends A
     
    Join us for a new twist at HDC: an interactive town hall session during which industry practitioners from many disciplines share their most egregious mistakes and the lessons they learned. STR’s Jan Freitag will facilitate this discussion that’s sure to leave attendees with valuable guidance for not making the same miscalculations.
  • 4:15 PM - 4:45 PM

    The dish on F&B Show details
    Presentation
    Music Row 3
     
    This session will examine the evolution of food and beverage in the hotel industry. Using top-line data metrics and data from the annual P&L HOST study, the discussion will focus on the performance and long-term trends in F&B profitability and where the department is heading at full-service hotels.
    Presenter:  
    Veronica Andrews, Director, Active Data, STR
  • 5:30 PM - 7:30 PM

    Networking Reception hosted by iDeaS
    Sponsor Area
     

Day 3 August 6, 2015

  • 7:30 AM - 8:30 AM

    Breakfast on August 6, 2015
     
  • 8:30 AM - 9:45 AM

    Encore!!! Encore??? Presenting the latest forecasts Show details
    General
    Legends D through G
     
    During what has become the most sought-after session of the conference, the top industry prognosticators will release their latest forecasts. Right in line with the start of budgeting season, this discussion will provide attendees with information needed to accurately look into the rest of 2015, 2016 and beyond.
    Moderator:  
    Stephanie Ricca, Editor-at-Large, Hotel News Now
    Panelist:  
  • 10:00 AM - 10:30 AM

    Networking Break
    Sponsor Area
     
  • 10:30 AM - 11:00 AM

    The accelerating pipeline: Speed trap or wide open? Show details
    Presentation
    Music Row 3
     
    The U.S. pipeline experienced 47 consecutive months of sub-1% growth during the economic cycle, and those conditions might be in the rearview mirror for good. Or are they? The data shared during this session will give a clear indication of whether the industry should secure its safety belt for a bumpy road ahead or if it can expect more good times.
  • 10:30 AM - 11:45 AM

    Alternate accommodations: The demand bandits Show details
    Panel
    Legends B
     
    It’s an all-out battle to capture demand these days, and non-traditional lodging options are poised to steal market share away from your hotel by any means possible. Identify the culprits in your neighborhood, which can include players such as Airbnb, serviced apartments/residences, timeshare units and even cruise ships. Learn how to measure the impact these demand bandits have on your market, and get ready to fight back for your share of occupancy—even when the playing field might not be exactly level.
    Panelist:  
    Matthew Petrie, BDRC Americas
  • 10:30 AM - 11:00 AM

    The independent story Show details
    Presentation
    Music Row 2
     
    Discover the ups and downs, and the ins and outs of the independent hotel segment. This session will explore how independents stack up against the brands, how the various class levels of independents have fared, and how independents in some top markets perform—in addition to seeing exclusive operating data that suggests it is feasible for an independent hotel to be profitable.
    Presenter:  
    Lindsay Culbreath, Senior Director, Business Development and Marketing, STR
  • 10:30 AM - 11:45 AM

    Online, offline: Keeping your reputation intact Show details
    Panel
    Legends C
     
    Dealing with the reality of being judged 24/7 takes a comprehensive approach that includes digital, offline and on-property elements. Speakers on this panel will provide tips and best practices about taking reputation management to a new level regardless of the tolls used to implement and track it.
    Panelist:  
    Michael Morton, Best Western International
  • 10:30 AM - 11:45 AM

    Costs: Control before you cut Show details
    Panel
    Legends A
     
    Controlling costs doesn’t always have to mean cutting them to the bone. In today’s new operating environment, cost-containment is key and can save you more money in the long run than frantic cutting. This session will help you approach budgeting season with workable tips on how to control costs in F&B, utilities, insurance, personnel, CapEx and more. Plus, you’ll learn how to future-proof your balance sheet against the inevitable price hikes that face the industry every year.
  • 10:30 AM - 11:20 AM

    Global insights: Analyzing the worldwide hotel industry Show details
    Extended Session
    Music Row 5
     
    The evolution of the global economy has forged new dynamics for hotels. This session will go beyond outlining key performance metrics to help attendees understands the “whys,” “hows” and “whats” of the complementary and contrasting performances of markets, countries and regions around the world. Among other things, attendees will discover how the pipelines of various regions stack up, where pricing power really is in play and how the composition mix of segments is shifting in key markets.
    Presenter:  
    Elizabeth Winkle, Managing Director, STR Global
  • 11:15 AM - 11:45 AM

    Group business: Where are we now? Show details
    Presentation
    Music Row 3
     
    Attendees will learn the trends that are shaping group business today, including a deep dive into an analysis of group ADR as well as day-of-week and market performance.
    Presenter:  
    Valerie Woods, Director of Business Development, Hotels, STR
  • 11:45 AM - 12:45 PM

    Lunch on August 6, 2015
     
  • 12:45 PM - 2:00 PM

    Completing your revenue manager’s toolkit Show details
    Panel
    Legends B
     
    In the ever-evolving field of revenue management, tools that help the processes and conversations run smoother and more efficiently are of utmost importance. Hear how pros in the field use communications tools, such as data visualization techniques and training tactics, to get their message across to all levels of the organization. You’ll also find out about the most effective data sets, mobile apps and other handy tools that keep revenue managers on top of their game—and delivering profit to the bottom line.
  • 12:45 PM - 1:35 PM

    Conventional wisdom: How convention centers impact hotels Show details
    Extended Session
    Music Row 5
     
    Many cities have a new convention center open or in the works, and the effect they have on hotels is interesting. This session will look at market performance before and after a new convention center was added or expanded and how adding a significant number of convention hotel rooms affects a market’s performance.
    Presenter:  
    Karrie Keen, Senior Client Account Manager, STR
  • 12:45 PM - 2:00 PM

    Cutting through the brand clutter Show details
    Panel
    Legends A
     
    It’s a given that we’ll need both hands (and maybe some toes) to count the number of hotel brands launched this year. If you can’t differentiate between every soft brand, lifestyle brand or select-service hybrid hitting the market, then your guests—and your financial backers—won’t be able to, either. Gain some insight on how to work within the challenges and realities of today’s crowded brand landscape. Discover how to clarify these brands and segments, and identify which differentiating factors among them mean the most to you, your money and your market.
  • 12:45 PM - 1:15 PM

    Making the grade: Top 25 Markets Show details
    Presentation
    Music Row 3
     
    With record levels of performance occurring throughout our industry, understanding how the Top 25 Markets (as a group and individually), have contributed to overall industry performance will be insightful. In addition to grading each of the Top 25 Markets, session attendees will explore: segmentation mix, supply implications, “gap” (peak to current) analysis, and what the future might hold for these markets through forecasting.
    Presenter:  
    Brad Garner, SVP, Client Services and Relationships, STR
  • 12:45 PM - 1:15 PM

    Beyond the States: A Mexico, Canada and Caribbean overview Show details
    Presentation
    Music Row 2
     
    This session focuses on the economic climate and development landscape of these regions. Learn which countries are the new players in the Caribbean, what factors drive performance in Canada and whether it is prime time for Mexico’s hotel industry.
    Presenter:  
    Fatima Thompson, Business Development Executive, STR
  • 12:45 PM - 2:00 PM

    Hotels 2020: What lies ahead? Show details
    Panel
    Legends C
     
    There probably won’t be any hotels on the moon in 2020, but it’s a safe bet the industry will look quite different five years from now. This session dives into the forces that will be shaping the near-term future of the industry, such as millennials, mobile, amenities and more.
  • 1:30 PM - 2:00 PM

    HOST 2015: The peak of profitability Show details
    Presentation
    Music Row 3
     
    Hotel revenues continue to show strong growth, but how is profitability keeping up? Using data from the 2015 HOST Almanac, we’ll examine national and regional profitability level achieved during 2014. The session will show how revenue growth is flowing through to the bottom line, and which department costs and payroll are most affecting profitability.
    Presenter:  
    Joseph Rael, Senior Project Manager, STR Analytics
  • 2:15 PM - 3:30 PM

    The background singers: How other industries affect hotels Show details
    General
    Legends D through G
     
    The deep-rooted hotel industry can’t be successful without help, and the conference’s closing session will look at some of the verticals—including airlines, customer service, alternative accommodations and others—that directly impact hotels.
    Moderator:  
    Patrick Mayock, Editor-in-Chief, Hotel News Now

Speakers

We are currently developing the 2015 Hotel Data Conference program. Please check back often for updates.

LOCATION

We are happy to announce the 2015 Hotel Data Conference will be held at the Omni Nashville Hotel. We have been able to secure room blocks at the following hotels in the area.

There is a citywide conference that coincides with HDC, so we highly recommend that you book early! 



250 Fifth Avenue South
Nashville, TN, 37203
Room rate: $189
Rate expires: 7/5/2015
301 3rd Avenue South
Nashville, TN, 37201
Room rate: $199
Rate expires: 7/7/2015
611 Commerce St.
Nashville, TN, 37203
Room rate: $189
Rate expires: 7/7/2015
305 Korean Veterans Boulevard
Nashville, TN, 37201
Room rate: $219
Rate expires: 7/7/2015
310 4th Avenue South
Nashville, TN, 37201
Room rate: $199
Rate expires: 7/7/2015
Rooms available: 0