Details

  • Days
  • Hours
  • Mins
  • Secs

2016 Agenda

The 2016 agenda is now being added.  Check back for updates. 

Day 1 September 6, 2016

  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required Show details
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by IDeaS Show details
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 September 7, 2016

  • 7:30 AM - 8:30 AM

    Breakfast on September 7, 2016
    Legends D through G
     
  • 8:30 AM - 8:55 AM

    Don't panic! It's still OK Show details
    General
    Legends D through G
     
    Amid depressed oil markets, shrinking RevPAR growth, skyrocketing supply and possibly the most unpredictable presidential race ever, is there anything left to be hopeful about? STR’s Carter Wilson gives a rapid-fire 15-minute diagnosis of the U.S. hotel industry and makes a case for why it’s not quite time to pull the plug (yet).
  • 9:10 AM - 10:00 AM

    Setting the stage: Forecasting the hotel industry’s future Show details
    General
     
    Breaking from tradition, we’ll begin this year’s Hotel Data Conference by sharing our prognosticators’ forecasts for year-end 2016 and 2017. Their predictions—as well as insight from one of the savviest executives in the hotel industry—will provide a lay of the land for all the sessions that follow and prepare you for the road ahead.
  • 10:30 AM - 11:30 AM

    What consolidation means for your business Show details
    Panel
    Legends A
     
    Mergers and acquisitions are changing the landscape of the hotel industry. Find out what the latest round of deals—including those between Marriott International and Starwood Hotels & Resorts Worldwide, AccorHotels and FRHI Holdings, and Destination Hotels and Commune Hotels & Resorts—mean for your distribution strategy, comp sets and day-to-day business plans.
  • 10:30 AM - 11:30 AM

    Beyond the basics of forecasting Show details
    Data Dive
    Music Row 5
     
    This session will explore the process of forecasting market performance using a mixture of quantitative and qualitative methodologies. Join us in exploring the forecasting process, where we will uncover key drivers of demand and room rate and provide context on why they’re important.
  • 10:30 AM - 11:30 AM

    Reinventing obsolete hotels Show details
    Panel
    Legends B
     
    As the U.S. hotel industry has reached maturity with many well-known brands now more than 20 years old, has it created a glut of functional obsolescence? Hoteliers on this panel will explain how they turned some dinosaurs into diamonds, and why they scrapped other properties and decided to start from scratch.
  • 10:30 AM - 11:30 AM

    Managing a tight budget Show details
    Panel
    Legends C
     
    The days of extravagant budgets are long gone, but smart planning can allow hoteliers to get a lot of bang from their buck. This session covers best practices for making the most out of today’s tight budgets, including where to take shortcuts (and where not to), how to put technology to work for your bottom line and why accurate forecasting is essential for the budgeting process.
  • 10:30 AM - 10:55 AM

    Shining light on the GSA per diem rate calculation process Show details
    Data Dash
    Music Row 3
     
    Curious about how the federal government sets lodging per diem rates each year? At this session, find out how the General Services Administration uses ADR data as part of its methodology to determine its annual per diem rates. We’ll review policies that apply to federal travelers and answer questions about the program.
  • 11:05 AM - 11:30 AM

    Data 101: Understanding the ABCs of hotel data Show details
    Data Dash
    Music Row 3
     
    This session is perfect to the conference newbie or those who just want a refresher on the basics, as it will feature an overview of the metrics that will be heard throughout the conference. What does OCC, ADR, and RevPAR mean and how does STR calculate them? We will dig deep to provide definitions important terms such as market, tract, scale and class. We will take a look at the relationship between supply, demand and other key measurements so attendees have the understanding to be prepared for the rest of the conference.
  • 11:05 AM - 11:30 AM

    A look into the Top 25 Markets: Part 1 Show details
    Data Dash
    Music Row 4
     
    The U.S. Top 25 Markets are among the most-watched markets in the hotel industry. This data dash will focus on how these bellwether markets have performed, which have performed the best and which have lagged.
  • 11:40 AM - 12:40 PM

    Transactions pulse Show details
    Panel
    Legends B
     
    Is it a buyer’s market or a seller’s market? Are REITs out of the game entirely? Will foreign buyers dominate the market? Where is the money coming from for trophy assets? What are the deal opportunities outside the Top 25 markets? This panel explores the current state of the U.S. hotel transactions market, addressing these questions and more.
  • 11:40 AM - 12:05 PM

    Pipeline in motion: What's the score? Show details
    Data Dash
    Music Row 3
     
    This session will explore the state of the current U.S. hotel supply pipeline. The presentation will compare this cycle’s pipeline to historical data as it examines the ratio of rooms under construction vs. new rooms that actually open in a given year along with the ratio of rooms that were supposed to have opened. Learn how all of this compares to the actual U.S. hotel census and how everything will shape up for the coming year.
  • 11:40 AM - 12:40 PM

    The cost of CapEx Show details
    Panel
    Legends C
     
    You can’t make money without spending money, and the smartest operators know to make every one of those dollars count in their capital-expenditure budgets. Hear real-world examples of how hoteliers manage CapEx reserves, on what categories they’re spending and how to maximize CapEx spending as the economic cycle recalibrates
    Panelist:  
    George OBrien, Fillmore Hospitality
  • 11:40 AM - 12:40 PM

    Are your meetings meeting expectations Show details
    Panel
    Legends A
     
    Our panel of experts will reveal tips to capture the lucrative group segment. The conversation also will include an overview of the amenities desired by meeting planners, tips on food-and-beverage management and how room-block strategy is an essential piece of the distribution puzzle.
  • 11:40 AM - 12:40 PM

    Expanding hotel data for a shrinking world Show details
    Data Dive
    Music Row 5
     
    The global hotel industry is on a roller coaster ride unlike any other, so come along for a 60-minute ride around the world. This session will provide an in-depth look at key performance metrics from all regions of the world and identify pivotal trends that need to be watched.
  • 12:15 PM - 12:40 PM

    A look into the Top 25 Markets: Part 2 Show details
    Data Dash
    Music Row 4
     
    In the second part of this session, attendees will gain a deeper understanding of this dynamic group of markets. Market analysis, indexing and grading, forecasts and the popular market superlatives will all be part of our data dash to better understanding the dynamics of these markets and how they affect the rest of the industry.
  • 12:15 PM - 12:40 PM

    Chowing down on F & B data Show details
    Data Dash
    Music Row 3
     
    Do your F&B operations have a limited menu compared to what the U.S. F&B leaders are serving? Pull up a chair to find out while partaking in a three-course discussion that includes the importance of benchmarking, data metrics and some HOST profit and loss analysis.
  • 12:45 PM - 1:20 PM

    Lunch on September 7, 2016
    Legends D through G
     
  • 1:00 PM - 2:00 PM

    Leigh test
    General
    Legends D through G
     
  • 2:10 PM - 2:35 PM

    Head of the Class: How hotels perform compared with other asset types
    Data Dash
    Music Row 3
     
  • 2:10 PM - 3:10 PM

    Everyone is a marketer Show details
    Panel
    Legends B
     
    The hotel industry is a street-corner business, and there’s no better way to get the word out about your property than to have a cohesive marketing program. Learn how social media implementation, interacting with guests and empowering employees can be the cornerstones of an effective marketing campaign.
  • 2:10 PM - 3:10 PM

    The supply story Show details
    Panel
    Legends C
     
    The hotel development pipeline remains robust as the economic cycle and growth rate of the industry’s performance metrics slow. Panelists will discuss an array of topics, including: Why is supply growth out of sync with the cycle, and can knowing that help you forecast future supply trends? What does the future hold for hotel development? What types of hotels do developers prefer to build and why? Where are the hot spots? And what obstacles are standing in the way of additional rooms on an already crowded street corner?
  • 2:10 PM - 3:10 PM

    Leading indicators of RevPAR
    Data Dive
    Music Row 5
     
  • 2:10 PM - 3:10 PM

    Effective revenue management into a downturn Show details
    Panel
    Legends A
     
    Revenue managers can do plenty today to prepare for tomorrow’s inevitable cycle change. During this panel, experts will share lessons learned from the past downturns and strategies to implement now to keep future top-line revenue expectations in check. Learning what actions to stop, start and continue will help attendees adjust quickly to a downturn with a market share-gaining posture.
  • 2:45 PM - 3:10 PM

    Chain scales: Profile, performance, perspective Show details
    Data Dash
    Music Row 3
     
    This fast-paced, data-driven session will provide a U.S.-focused global profile of industry room supply composition, historical chain scale development and performance trends as well as a perspective on the industry’s evolution in the years ahead.
  • 2:45 PM - 3:10 PM

    HOST: 25 years of hotel operating statistics Show details
    Data Dash
    Music Row 4
     
    This session will take a detailed look at this year’s HOST Almanac and examine 2015 hotel profitability across the U.S. Topics will include how USALI changes have affected year-over-year performance, as well as a look at hotel profits in declining RevPAR markets. A quick spin down memory lane will look at how metrics have changed over the years.
  • 3:35 PM - 4:35 PM

    Are you bullish or bearish on ADR? Show details
    Data Dive
    Music Row 5
     
    This session will look at historical ADR performance through a number of lenses. Using different analytic methodologies, we will examine the ADR performance of the U.S. industry broken down by chain scales, select markets and other cuts to help us arrive at an answer to the hotly debated question: “Are we performing well in ADR?”
  • 3:35 PM - 4:35 PM

    Beyond rooms and F & B—Total revenue management practices Show details
    Panel
    Legends A
     
    Hoteliers have many opportunities to cash in on ancillary revenue. This high-level session will address how Wi-Fi, parking, cancellation fees and other revenue-generating areas of a hotel can boost your bottom line and create optimal cash flow.
  • 3:35 PM - 4:35 PM

    DMOs: Market analysis from market analysts Show details
    Panel
    Legends C
     
    Get inside the heads of research junkies who focus on destination markets in this one-of-a-kind interactive session that replicates a regularly scheduled conference call among industry professionals. This session is DMO-driven all the way—the session facilitator and participants are all DMO executives. They’ll address topics including optimizing revenue at the destination level, successful partnerships with hotels, insights to future booking opportunities, data sets that matter, systems that make a difference and maximizing hotel room blocks and convention center space—and more.
    Panelists:  
    Christine Cramer, Austin Convention & Visitors Bureau
    Patrick Smyton, Visit Seattle
    Nicole Halmer, San Francisco Travel
  • 3:35 PM - 4:35 PM

    The future of full-service hotels Show details
    Panel
    Legends B
     
    While select-service hotels have emerged as the darlings of the development community, full-service properties remain the backbone of an industry built on a service culture and hospitality through unique experiences. This discussion will delve into what makes full-service properties tick, how successful full-service operators ensure continued success and if future development trends will affect the segment.
  • 4:10 PM - 4:35 PM

    Hotels in oil markets: Can they refuel? Show details
    Data Dash
    Music Row 3
     
    Learn what markets have been affected the most by the energy market’s decline. We’ll combine key oil industry data with hotel performance metrics and profit and loss analysis to provide a clear picture of how hotels in these markets are performing and what the future might hold through best- and worst-case scenarios.
  • 4:10 PM - 4:35 PM

    In the mix: The lay of the land for group and transient business Show details
    Data Dash
    Music Row 4
     
    The mix between transient and group business has changed dramatically over the last decade, with transient rebounding faster than group after the last recession. Hoteliers need to consider how this new mix affects overall room revenues, and this session will explore long-term segmentation trends to compare the performance of both revenue streams to help attendees better understand this new dynamic.
  • 4:55 PM - 5:45 PM

    Red, white & brew debate: Dissecting distribution decisions and dilemmas Show details
    General
     
    It’s election season, so there’s no better way to settle any matter than with a debate. Speakers addressing the topic of hotel distribution will debate questions including: Have brands figured out how to regain the distribution channel edge through their loyalty programs? How do OTAs fit into the equation? Are traditional channels still relevant? Grab a beer or glass of wine on the way in, and get ready for a lively debate about the state of distribution channels in the hotel industry.
  • 6:00 PM - 7:30 PM

    Networking Reception
    Sponsor Area
     

Day 3 September 8, 2016

  • 7:30 AM - 8:45 AM

    Breakfast on September 8, 2016
    Legends D through G
     
  • 8:45 AM - 9:55 AM

    Leader insights: Data, details, direction Show details
    General
     
    Kick off the morning with a dose of reality from the C-Suite as industry leaders discuss the state of the industry. The decision makers will talk about what influences their thought process while they are charting the course for their organizations to succeed. We’ll discover what data points they favor, the state of the industry and the direction it is headed.
    Panelists:  
    Neil Shah, Hersha Hospitality Trust
    Randy Smith, STR
  • 9:55 AM - 10:25 AM

    Break on September 8, 2016
    Sponsor Area
     
  • 10:25 AM - 11:25 AM

    Location guidance: Buy, build, or sell? Show details
    Data Dive
    Music Row 5
     
    Discover the hot (and not so hot) locations for acquisitions and developments. With the real estate cycle slowing, find out where there is still opportunity and where the investment window has closed. We’ll look at development costs, asset pricing, and other risk factors to evaluate the investment potential for hotel markets across the U.S.
  • 10:25 AM - 11:25 AM

    Feeding the F & B frenzy Show details
    Panel
    Legends C
     
    Many years have passed since the food-and-beverage department transitioned from an amenity to a profit center. Experts will discuss the tools and practices emerging in this important side of the hotel business, including how to determine the right amount of space and usage for an F&B outlet, how to budget for the department, and how to optimize room-service offerings and operation.
  • 10:25 AM - 11:25 AM

    Hotels in the sharing economy Show details
    Panel
    Legends B
     
    Sharing economy accommodations, such as Airbnb, HomeAway and others, are causing a stir in the traditional hotel industry. Hear updates on regulatory oversight for these alternative accommodations, how much impact they have on the hotel industry as a whole, how guests’ preferences factor into the equation and what you can do to coexist with these new players.
  • 10:25 AM - 11:25 AM

    Debate—The pros & cons of independence Show details
    Panel
    Legends A
     
    Owning or operating an independent hotel has its rewards, but it’s not always easy to reap them. Utilizing HDC’s lively new debate format, operators of branded, soft-branded and independent properties will dispel myths while providing insight into making the choice between independent, branded or hybrid hotel.
  • 10:25 AM - 10:50 AM

    STR News: Reporting about locations while on location Show details
    Data Dash
    Music Row 3
     
    Anchorman Shawn Grenley provides the latest news, forecasts and insight on hotel performance and pipeline by location—including hotels in Urban, Suburban, Airport, Interstate, Resort and Small/Metro Town areas.
  • 11:00 AM - 11:25 AM

    Mapping out destination data Show details
    Data Dash
    Music Row 3
     
    This session will focus on the relationship between destination marketing organizations, hotels and meeting planners. Using research from STR, the session will explore what meeting planners look for in a destination, hotel and convention center—and how DMOs can reach out to meeting planners. Learn how large groups can affect RevPAR throughout a market—we’ll look specifically at Philadelphia, St. Louis and Los Angeles.
  • 11:00 AM - 11:25 AM

    The impact of large hotel openings Show details
    Data Dash
    Music Row 4
     
    With new hotels opening left and right, it’s no surprise that new supply can impact a market, especially when it’s a large hotel that opens. We’ll examine five markets that have had big hotel openings—including Nashville, Austin, Indianapolis, Denver and Fort Lauderdale—to see what impact they had on performance, group business and other new development in the area. This session could answer the question of whether major hotel projects are friend or foe.
  • 11:35 AM - 12:35 PM

    Prepare for Impact: Analyzing one-time events and the hotel industry Show details
    Data Dive
    Music Row 5
     
    This session will examine two types of events – planned and unplanned – and their impact on the hotel industry. How does one regional snowstorm impact demand across the entire country? What was the revenue impact for a host city of an annual sporting event? For planned mega events, we will also look at the new supply build up pre-event and performance trends post-event.
  • 11:35 AM - 12:35 PM

    (At Least) 15 Things every revenue manager must know Show details
    Panel
    Legends B
     
    With revenue managers now tasked with mastering analytics, customer behavior and the entire data universe, this discussion will uncover what the “new” revenue manager skill set should look like. From basics to advanced theory, our experts and attendees will engage in an interactive conversation to identify and address essential elements and issues affecting the revenue management process.
  • 11:35 AM - 12:35 PM

    Two brands, one building Show details
    Panel
    Legends C
     
    This panel will explore the ins and outs of developing and operating increasingly popular dual-branded properties. The front desk, food-and-beverage offerings, hotel leadership structure and back-of-house tasks are among the potential efficiencies that must be addressed when considering these types of projects.
  • 11:35 AM - 12:35 PM

    Debate—Loyalty or lunacy Show details
    Panel
    Legends A
     
    Loyalty programs drive customers to hotels, but they can be a costly venture for owners. Is there an ideal loyalty redemption rate at your hotel? How can you maximize your return on investment? Could the hotel industry completely walk away from loyalty programs? Hear answers to these questions and more as HDC’s lively new debate format takes the spotlight.
  • 12:10 PM - 12:35 PM

    Beyond the States: A Caribbean, Mexico and Latin America overview Show details
    Data Dash
    Music Row 3
     
    This session will examine the hotel performance of three regions that are tied closely to the U.S. and where the development is happening. Learn which countries are the new players in the Caribbean, what factors drive performance in Mexico and the insights and outlook for Latin America.
  • 12:10 PM - 12:35 PM

    Assessing Airbnb's actual impact on the hotel industry Show details
    Data Dash
    Music Row 4
     
    This session will review STR’s latest research on the alternative accommodations provider. The session will cover where Airbnb’s impact is the strongest and what type of hotels are most at risk. The session also will cover what data is available and how to use it to quantify the impact of Airbnb in your city.
  • 12:35 PM - 1:25 PM

    Lunch on September 8, 2016
     
  • 1:25 PM - 2:25 PM

    Global issues, local impact Show details
    General
     
    From ESTAs and visa waivers to airline load factors to customer loyalty, our fast-paced closing session will discuss issues every hotelier needs to understand as the world gets smaller and the hotel industry’s reach gets larger. The expert panelists will share data and insights to help attendees get a better handle on topics that will affect their business for years to come.

2016 Speakers

2016 speakers are continuously being added.  Please check back for updates.  

LOCATION

We are happy to announce the 2016 Hotel Data Conference will be held at The Omni Nashville Hotel. Click on the links below for room block information.



250 Fifth Avenue South
Nashville, TN, 37203
Room rate: $199
Rate expires: 8/8/2016
310 4th Avenue South
Nashville, TN, 37201
Room rate: $209
Rate expires: 8/15/2016