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The 2017 agenda will be continuously updated leading up to the Hotel Data Conference. Please check back often. 

Day 1 August 9, 2017

  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required [-]
    Broadway A through B
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 10, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 10, 2017
    Networking
    Broadway E through K
     
  • 10:15 AM - 10:45 AM

    Morning Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:45 AM

    It's all in the numbers: How global trends are reflected in hotel data [-]
    Data Dive
    Cumberland 3
     
    From Amsterdam to Adelaide, Brussels to Bangkok, Cologne to Cairo and Dublin to Dubai, this whirlwind tour will explore key metrics of a number of global markets outside of the Americas. This discussion will examine the factors affecting performances at the market and regional levels and how those performances will continue to evolve.
  • 10:45 AM - 11:45 AM

    Group hug! Let's talk meetings [-]
    Panel
    Broadway A
     
    For many hoteliers, snagging group business is a key to success. Speakers on this panel will discuss the current state of group business and meetings, what meeting planners and corporate travel planners want when they’re looking for a venue and why this could be the best time ever for hotels when it comes to group meetings (or not).
  • 10:45 AM - 11:45 AM

    Analytical talent and the millenial mindset [-]
    Panel
    Broadway C
     
    In the fast-changing world of big data and predictive analytics, hiring, training and retaining skilled talent is a constant challenge. Find out what skills and competencies are most critical for today’s analytics team, and what strategies companies are using to develop them. Our panel will address topics such as top talent feeder programs, interviewing techniques geared toward analytical talent, millennial employee preferences, emerging training programs and strategies for diffusing new technologies.
  • 10:45 AM - 11:45 AM

    Tech talks: Emerging innovations [-]
    Panel
    Broadway B
     
    While traditional tasks are increasingly becoming automated, loyalty and CRM programs are evolving to bring the staff closer to guests and personalize their experiences. Which brands and technologies are at the leading edge of this shift? How is virtual reality changing the way we sell hotels and experience a destination? Our panel of experts will reveal the next generation of technologies shaping the hotel experience and what can be learned from innovations in other industries.
  • 11:50 AM - 12:50 PM

    Cycle dynamics for independent hotels [-]
    Panel
    Broadway B
     
    We’re all part of a larger hotel industry cycle, but independent hotels face unique challenges and opportunities as the cycle turns. This panel explores how indie hoteliers deal with changes in the cycle. Topics that will be explored include the pros and cons of joining a soft brand, cost-cutting measures for getting through leaner times and more.
  • 11:50 AM - 12:50 PM

    The current pipeline: Building momentum or a developing problem [-]
    Panel
    Broadway C
     
    With the U.S. hotel industry’s development pipeline as robust as it’s been in nearly 10 years, panelists will talk about what opportunities still exist and what problems might occur. Don’t miss this session to find out trends in construction costs, financing options and expectations at opening.
  • 11:50 AM - 12:50 PM

    Distribution channels: Surfing for success [-]
    Panel
    Broadway A
     
    Just when you think the hotel industry’s distribution landscape has settled—BAM!—a new wave of platforms appears, and revenue managers, general managers and owners must reset their gauges. This session will address key questions, including: What will the OTA environment look like in the future and how will hotels cope with it? What new technology will appear and further change distribution methods? How are hotel companies preparing for that future?
  • 12:50 PM - 2:00 PM

    Lunch on August 10, 2017
    Networking
    Broadway E through K
     
  • 2:00 PM - 3:00 PM

    How consolidation leads to a growing industry [-]
    Panel
    Broadway C
     
    As brands look for more scale to better compete against emerging distribution scales and REITs eye growth to put their proceeds to good use, most industry observers expect the recent consolidation wave to continue rolling into the foreseeable future. Among the key topics addressed by this panel will be how consolidation affects guests and employees, the current consolidations landscape, and how the industry will be affected by future megadeals.
  • 2:00 PM - 3:00 PM

    A revenue manager's best friend: A profitable business mix [-]
    Panel
    Broadway A
     
    Forecasting demand is the ultimate skill for a revenue manager, and its importance in the budgeting process is second to none. Come to this session to hear industry practitioners discuss the various methods used in the process, what calculations are necessary and how they apply to a data set. Above all, panelists will address what exactly goes into determining the most profitable mix of business.
  • 2:00 PM - 3:00 PM

    Under pressure: A look at compression analytics for markets [-]
    Data Dive
    Cumberland 3
     
    The relationship between supply and demand is basic economics, and the hotel industry has enjoyed seven years of demand growth outpacing new supply. During these periods of high demand, increased pressure is placed on existing supply, translating to high occupancy levels. Join us to learn about market compression trends—what areas of a market experience the greatest impact, how increasing supply plays into this equation and what strategies can be employed.
  • 2:00 PM - 3:00 PM

    Cause and effect: How the broader economy influences hotel performance [-]
    Data Dive
    Cumberland 4
     
    This presentation will review macro- and socioeconomic factors that influence performance in the hotel industry. We will focus on the evolving business landscape to understand how broader industry shifts affect current and forecasted performance across the U.S. A primary discussion will include understanding the unique factors that affect RevPAR across various industry segments and markets. This session offers a common-sense approach to understanding how and why the hotel industry reacts to external influences.
  • 2:00 PM - 3:00 PM

    "Disrupting disruptors" is more than a catch phrase [-]
    Panel
    Broadway B
     
    While the phrase has become somewhat cliché in an era when disruptions happen every day, “disrupting disruptors” is more important than ever for the hotel industry. Hear from brands, management companies and owners about strategies they’re putting in place to help them stave off fierce competition from non-traditional challengers.
  • 3:00 PM - 3:30 PM

    Afternoon Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 3:30 PM - 4:30 PM

    Scoring big with non-rooms revenue [-]
    Panel
    Broadway A
     
    There’s plenty of profit to be had outside the guestroom, and hotels are finding big revenue wins from F&B, spas, golf, parking and other sources. Hear from operators and owners who are turning these line items into significant revenue streams at their properties as they target what guests want—and are willing to pay for—during their stay.
  • 3:30 PM - 4:30 PM

    Creating a successful recipe for F&B revenue management [-]
    Data Dive
    Cumberland 4
     
    Do you have an appetite for maximizing food-and-beverage revenue and profit contributions? Hungry to learn how to apply revenue management processes and tools in your F&B operations? Ready to get the most out of your banquets and catering, bars and restaurants, in-room dining and ancillary revenues that are substantial profit generators for the department? On the menu are case studies and unique insights for adopting new approaches to growing profit contribution and the positive influence of the revenue management discipline in your organization.
  • 3:30 PM - 4:30 PM

    Social media is changing: Are you ready? [-]
    Panel
    Broadway B
     
    Social platforms such as Facebook, Twitter, Instagram, Snapchat and LinkedIn are more complex than ever, offering hoteliers a host of new ways to interact with guests in meaningful (and often profitable) ways. Learn how hoteliers are using 15 years of social media lessons to take advantage of the new bells and whistles on these platforms to maximize reputation management, guest engagement and more.
  • 3:30 PM - 4:30 PM

    Winds of change in the Americas [-]
    Data Dive
    Cumberland 3
     
    From Mexico and the Caribbean to Colombia and Brazil, hotels south of the U.S. have been affected by issues ranging from economic uncertainty to political upheaval and natural disasters. This session will examine those issues and the impact they have had on hotel markets in the region.
  • 3:30 PM - 4:30 PM

    RFPs ASAP! [-]
    Panel
    Broadway C
     
    Whether it’s to secure business in the quarter for the quarter or looking five years out, creating an effective request for proposal is a vital step for prosperity. Panelists will discuss key ingredients of a successful RFP, what you should steer clear of including in the document and how 2018 is shaping up for this important revenue driver.
  • 5:45 PM - 7:30 PM

    Networking Reception Sponsored by
    Networking
    Sponsor Area
     

Day 3 August 11, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 11, 2017
    Networking
    Broadway E through K
     
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 10:15 AM - 11:15 AM

    Not all markets are created equal [-]
    Data Dive
    Cumberland 3
     
    While the overall U.S. lodging industry continues to chug along, more granular market dynamics illustrate the varying degrees of overachievement and underperformance across lodging markets big and small. We’ll look at market-level performance factors, including new hotel development, demand drivers and deterrents—from Zika fears to foreign visitation—and discuss their impact on the outlook for different regions.
  • 10:15 AM - 11:15 AM

    Generating demand from different generations [-]
    Panel
    Broadway A
     
    From baby boomers to Gen Z, keeping track of the different demographics’ desires can be dizzying. Each generation’s wants and needs are different and frequently evolve. This panel covers the latest in consumer behavior to help you understand what motivates each generation, what demographic details are valid and how to market to these groups.
  • 10:15 AM - 11:15 AM

    Maximizing revenue opportunities in a changing environment [-]
    Panel
    Broadway B
     
    What happens when you bring together a hotelier, a DMO representative, a convention center manager and a meeting planner? A friendly debate about the best ways to chase revenue, of course! Our experts will discuss different ways to maximize room blocks and revenue, the merits and pitfalls of alternative accommodations, challenges with new supply, issues around bidding and other important trends.
  • 10:15 AM - 11:15 AM

    Alternative accommodations: What they can teach you about your market [-]
    Data Dive
    Cumberland 4
     
    This session will explore alternative-accommodation data to help hoteliers uncover new insights about the markets in which they operate. We’ll examine the disparities of supply and demand growth between traditional hotels and alternative accommodations. We’ll also review attributes of the traditional and non-traditional demand, including ADR, length of stay, and day of the week, to help investigate if alternative lodging demand is relevant to finding unsatisfied hotel demand. Can the growth of non-traditional supply and demand help you determine where to build?
  • 11:25 AM - 12:25 PM

    Digging deeper into urban markets [-]
    Data Dive
    Cumberland 3
     
    In this session, we will look at the short- and long-term performance of the central business districts of many major cities in the U.S and Canada. Looking through the data lens at the impacts of the convention center location, city center revitalization, sports complexes and other demand drivers, we will uncover the truth about CBD performance and how it relates to the overall markets of which they are a part.
  • 11:25 AM - 12:25 PM

    The maturing role of revenue managers [-]
    Panel
    Broadway A
     
    Determining the true value of revenue management might very well be in the eye of the beholder, but our panel will provide essential insight for establishing the parameters of such a task. Our experts will address revenue management’s historical route to prominence, how it has changed over the years and, most importantly, where it is heading in the future. They’ll talk about skills revenue managers need to go to the next level, as well as what RMs should be teaching their coworkers to ensure overall success.
  • 11:25 AM - 12:25 PM

    HOST P & L: Striving for maximum profitability [-]
    Data Dive
    Cumberland 4
     
    This session will take a deeper dive into HOST P&L data and examine hotel profitability across the U.S. Topics will include a look at the relationship between occupancy and profitability, as well as how key metrics have changed over the years. Analyses of total revenues, labor costs, and overall profitability in key markets will also be discussed.
  • 11:25 AM - 12:25 PM

    The costs of loyalty and distribution in a discount world [-]
    Panel
    Broadway B
     
    Consumers have more hotel choices than ever, and that requires hoteliers to roll out the red carpet and provide guests an experience that beats their expectations. Getting guests to notice your property and convincing them to stay takes significant amounts of time and money. Our panelists will talk about the costs of loyalty programs and other distribution platforms—and how to stay one step ahead.
  • 12:25 PM - 1:00 PM

    Lunch on August 11, 2017
    Networking
    Broadway E through K
     

Stay tuned.  Our 2017 speakers will be introduced very soon. 

We are happy to announce the 2017 Hotel Data Conference will be held at The Omni Nashville Hotel. Click on the links below for room block information.



250 Fifth Avenue South
Nashville, TN, 37203
Room rate: $232
Rate expires: 7/10/2017
310 4th Avenue South
Nashville, TN, 37201
Room rate: $219
Rate expires: 7/6/2017